Shini Park

Shini “Bella” Park is a multidisciplinary artist, photographer and creative director based in London. Born in Seoul and raised in Warsaw, her work traverses the layered terrain of memory, craftsmanship and emotion—merging visual storytelling with the poetics of form. With a background in graphic design from Central Saint Martins and a near two-decade career at the forefront of digital publishing, Park is also the founder of CUBICLE, a cult hardcover book series celebrating soulful luxury, wit and tactile design. Alongside her visual practice, she offers private consultation in self-concept alignment for creatives and founders shaping their inner narrative into outer form.

Her practice spans abstract painting, photography, and art direction, drawing from a life shaped by cultural multiplicity, aesthetic rigour, and a deep fascination with emotional interiors. Park works intuitively across mediums: acrylic, oil pastel, graphite, found textures, treating each piece as a carrier of private mythology. She is known for her sharp aesthetic sensibility and deep emotional resonance, working with brands such as Bentley Motors, Breitling, GAP Inc, Louis Vuitton, Ferragamo and Veuve Clicquot in roles ranging from art director to brand consultant. Her work resists explanation, inviting the viewer instead to feel sideways, to linger in texture, and to sense the undercurrent, rather than the frame.