case study

Lady Gaga Fame campaign


A ‘Gaga’ partnership that pushed many creative boundaries and resulted in Coty’s biggest fragrance launch to date

For Lady Gaga’s ‘Fame’ perfume launch with beauty conglomerate Coty, Stardust Brands came on board to manage the executive production of both film and print campaigns. This involved working alongside photographer Steven Klein and overseeing the extensive post-production process, from securing music rights to overseeing CGI and video editing.

Creative Direction Lady Gaga & Eric Hoffman

Images and Film by Steven Klein

Executive Production and Relationship Management by Stardust Brands

The project, under Lady Gaga’s creative supervision, broke many boundaries in the world of advertising and fragrance marketing. Stardust Brands worked alongside the superstar to ensure her creative needs and innovative ideas were fulfilled while simultaneously meeting Coty’s commercial needs.

Fame was Coty’s biggest fragrance launch to date.

Film by Steven Klein