case study

Gucci Guilty campaign


A collaboration with Gucci and Coty to support the ‘Guilty’ campaign shoot, starring Jared Leto and Lana del Ray.

Stardust Brands took charge of the executive production for the Gucci Guilty fragrance campaign, supporting both Gucci and Coty with overall budget management, contract negotiations and art buying ahead of campaign production, starring long-time brand ambassadors Jared Leto and Lana del Ray.

Creative Direction Alessandro Michele & Christopher Simmonds

Images and Film by Glen Luchford

Consultation & Executive Production Stardust Brands

Directed by Glenn Luchford