case study

Chanel: L'Instant watch campaign


Making of an Icon: the Chanel L'Instant

For Chanel’s ‘L’Instant’ watch campaign, Stardust Brands worked with the French maison to interpret a creative brief that anchored on creating timeless visuals that inspire a sense of serenity and joie de vivre. The team went on to consult on and provide executive production for the campaign-handling art buying, managing the needs of the campaign shoot and collaborating with photographer Patrick Demarchelier and stylist Carlyne Cerf de Dudzeele, some of the industry’s most on-demand names. The result was an iconic series of black-and-white imagery with a unique concept that juxtaposed life and time, which ultimately set ‘L’Instant’ as an exemplary campaign model in the world of watchmaking.

Images and Film by Patrick Demarchelier

Styling by Carlyne Cerf de Dudzeele

Consultancy & Executive Production by Stardust Brands