Drawing from her far-reaching relationships across Hollywood, Stardust Brands founder Victoria Brynner handpicked and cast four of Hollywood’s most prominent young actresses: Emma Roberts, Laura Harrier, Bruna Marquezine and Chloé Bennett - for Boss’ ‘Alive’ perfume campaign.
Art Direction Coty Studio
Images by Collier Schorr
Casting & Relationship management by Victoria Brynner Stardust Brands
In selecting the most fitting talent, Brynner and the Stardust team were able to help Boss communicate the exact nature of youthful, happy and inclusive messaging the brand was aiming for.
The partnership included casting and contract negotiation, as well as relationship management to ensure that Boss can nurture long term ties with campaign talents.