case study

Boss Alive fragrance campaign


A story of optimism and inclusion, featuring some of Hollywood’s most prominent young talents

Drawing from her far-reaching relationships across Hollywood, Stardust Brands founder Victoria Brynner handpicked and cast four of Hollywood’s most prominent young actresses: Emma Roberts, Laura Harrier, Bruna Marquezine and Chloé Bennett - for Boss’ ‘Alive’ perfume campaign.

Art Direction Coty Studio

Images by Collier Schorr

Casting & Relationship management by Victoria Brynner Stardust Brands

In selecting the most fitting talent, Brynner and the Stardust team were able to help Boss communicate the exact nature of youthful, happy and inclusive messaging the brand was aiming for.

The partnership included casting and contract negotiation, as well as relationship management to ensure that Boss can nurture long term ties with campaign talents.