Dior Sauvage: When two huge brands collide for the ultimate collaboration
Blurring lines between inspiring, matchmaking, and stewarding a campaign, we worked in tandem with the marketing team at Christian Dior for the launch of their new men's fragrance, Sauvage, their first big fragrance launch in years. We brought Johnny Depp to Dior and brokered the deal from start to finish. After much negotiation and fine-tuning, he starred in the campaign and epitomized the essence of the brand by ultimately playing himself. Because we speak both the language of Hollywood and that of brands, we were able to interpret and forecast how crucial his role would be to this fabulous fragrance launch, a multimedia offering with social elements and a video release racking up millions of views in real time. We love finding strategic solutions for brands that want to be at the right place, and at the right time.