A 360 experience.
We were thrilled to be the AOR for the development and production of Lady Gaga’s Fame fragrance by Coty. Under the creative direction of the Lady herself, we executive produced film and print campaigns with Steven Klein for both brand and bottle. For the launch, we oversaw the extensive post-production process and secured music rights for the main campaign. Bringing together photographer, talent, and client, we were pleased to be part of one of the biggest fragrance launches in Coty history.